BUSINESS GROWTH RESETA practical – and proven – plan to scale the growth of your company
In my experience CEOs and business owners do not achieve the results and revenues they want from their business because – simply put – they rely on an unpredictable, expensive and scattergun approach to marketing that rarely achieves consistent and sustained growth.
So what is the ‘secret’ to scaling your business? It’s ensuring you have in place a system: a system for growth incorporating these fundamental marketing mechanics:
- Get clear on your ideal client
- Engineer distinction in the market
- Design and implement your “client getting” game plan
For the last 10 years I have helped professional service firms build system-strength across these key areas to scale the growth of their business. It’s called the Business Growth Reset.
A practical and results-focused framework for growth that ‘resets’ your business and takes you from where you are now… to where you want to be.
How the Business Growth Reset Works
So that you can be very clear on what to expect and the results you will see in your business, here’s a brief overview of my proprietary three-step growth system:
Part #1: Who
In the first part of the Business Growth Reset, we deep dive into your business and first identify – or clarify – your ideal client.
Getting clear on who your best-fit clients are ensures that every single marketing message and customer touch point better resonates, appeals and draws new clients to your business.
Using my proprietary approach, we will develop your most profitable client ‘persona’. This goes much deeper than a simple wish list of preferred characteristics, providing you with a better understanding of your prospective clients’ problems and most wanted solutions.
This important first step will stop you from ‘shooting in the dark’, cut through all the competitive clutter and give your marketing better clarity, focus and direction.
Part #2: Why
Next, we then need to answer your market’s most important question, “Why should I choose you?”
In my experience this is where many companies struggle: they simply do not provide their prospective clients with a clear, compelling and persuasive reason to do business with them!
So in this next – critical – step of the Business Growth Reset, I will help you get clear on what makes your business unique.
Here we design your value proposition: a statement of uniqueness that can ensure your ideal clients are more inclined to buy your solution; a “promise” of the results and value your target audience can expect from using your services.
This positioning process enables you to engineer a powerful competitive edge in the marketplace, such that you provide clarity on who you serve, what expensive problem you solve for them – and most important of all – how you do it differently from the rest.
Part #3: How
Having gotten clear on ‘who’ to target and provided the market with a clear and compelling reason ‘why’ they should do business with you, then we detail ‘how’ you will plan for growth.
This final part of the Business Growth Reset does all the heaving lifting and has two key parts:
- Part 1: Business CAT-Scan
First we take a ‘CAT-Scan’ of the business: a complete 360º analysis of your current business assets, opportunities and challenges – as well as the competitive landscape you operate in.
I will also audit and appraise your current and past marketing activities and campaigns. Each promotional approach is examined to see how you can gain a greater return in the future, without necessarily investing more marketing spend.
Then we drill down and get very specific on what you want the business to achieve and within what timeframe. After all, to grow and become more profitable, you’ve got to have specific targets to aim for!
- Part 2: Tactical Implementation
Having examined the current ‘state of play’, gotten clear on where you want to be in the next 1 – 3 years, I will then design a customised client getting plan of best-fit marketing tactics.
This can include advice and input on:
- Client prospecting collateral
- Strategic alliances
- Joint venture partnerships
- Referral kits and campaigns
- Website optimisation
- Upsells and cross sells
A framework of practical marketing solutions and lead generation activities that essentially creates awareness, builds trust and wins high-value clients.
The Business Growth Reset service is a comprehensive, hands-on and personalised solution to help accelerate your business.
A proprietary and practical three-step growth system that ‘resets’ your business and takes you from where you are now… to where you want to be.
If you want real long-term growth for your business and you’re willing to commit to working together for at least 4 – 8 weeks to reset and recharge your business – and most important of all – will diligently apply the insight and guidance provided, then we should talk.
To discuss further, please click here to schedule a Discovery Call.
How Well Does This Approach Work? Read This:
“Andrew is an extremely savvy marketing consultant and business strategist. He can quickly cut through all the fluffy marketing “stuff” and tell you exactly what to do and where best to invest your money. We set ambitious targets for 2014 and with Andrew’s advice and input we have already exceed our targets by 44%!”Mark Lacy –
“With his expert marketing knowledge and lead generation ideas, Andrew has now become an integral part of Muson & Hills growth since June 2013. Without his marketing expertise and business growth capabilities, we would not have been able to pitch for business in our target market with the complete confidence we now have. With Andrew’s help we are continuing to grow our business each month. We certainly consider Andrew a very valuable “partner” of our firm and highly recommend his marketing insights and expertise.”David Mahwe
“Andrew worked with me to help me understand how to attract my ‘ideal customer’, developed lead-generation solutions that were straightforward in concept and implementation. Andrew’s input has resulted in 27% increase in my enquiry rate within the first month of using the new strategy that was developed… Truly a five star service and thoroughly recommended.”Ian Bysouth